When Data, Circularity & Fashion Collide

Circular fashion is messy, fast-moving, and hard to map — which is exactly why Tiina Nyman created the Circular Fashion Database. What started as a personal project has become one of the most useful resources in the space, offering a clear, no-frills overview of who’s doing what in resale, recycling, repair, and more.
Circularity fashion chart and a model wearing a burnt orange blazer in front of a beach scene

Tiina Nyman has meticulously researched and collated circularity data to create the Circular Fashion Database. Nyman’s tool was born out of both frustration and the need to put her deep industry insights to good use. As the founder of Circular Fashion News, Tiina regularly tracks developments in fashion resale, rental, recycling, and repair. Over time, she noticed how fragmented and unclear the space had become, making it hard to see who’s doing what, and where. So, she decided to fix that. The result? A straightforward, living resource that helps connect the dots in a rapidly evolving industry.

The Circular Fashion Database is essentially a spreadsheet, packed full of companies working in circular fashion.

They range from reseller platforms to companies offering circularity as a service — an emerging model that helps other brands implement reuse, resale, or recycling systems without building them from scratch.

What sets this database apart is that it’s a no-bones look at which companies are doing what, categorised succinctly to make it easy to find what you’re looking for. Believe us when we say — a lot of work has gone into creating this database. It’s really worth getting in contact with Tiina if you’re interested in, or already working within, circularity to get your hands on it.

It’ll save you a lot of time, and Tiina might even be able to help you with your journey!

Tiina Nyman circularity expert
About Tiina Nyman

Tiina Nyman is a circular fashion advocate with a passion for market intelligence and building bridges in the industry. Tiina is the founder and editor of Circular Fashion News, a newsletter tracking key developments in fashion resale, recycling, rental, and repair. Through the newsletter, she curates industry information and analyses developments across the sector.

Her academic background in supply chain management and professional experience in fashion resale and repair startups have given her a unique perspective on circular fashion’s reverse logistics hurdle, as well as the tricky business models in the industry. Through her work, she brings together her expertise with industry data to offer actionable, visual insights for those navigating circular fashion.

Read more about Tiina’s work via Circular Fashion News on Substack:

Connect with Tiina Nyman on LinkedIn.

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