Inseparable takes its fashion brand’s eco-friendly ethos a step further by launching a new collection dyed entirely with natural food dyes.
In a world where sustainability is becoming increasingly important, we wanted to zoom into a process that is often overlooked in the fashion industry but has devastating consequences on our health & environment: the dyeing process.
This season, we take our fashion brand’s eco-friendly ethos a step further by launching a basics collection—intimates, T-shirts, pyjamas and accessories—all dyed entirely with natural food dyes. This is a labour of love that aligns with our commitment to make fashion ethical & toxic-free and we are excited to share the behind-the-scenes process of how our collection comes to life.
Traditional textile dyes often contain harsh & toxic chemicals such as Azo dyes, formaldehyde or heavy metals like mercury which are harmful to the environment and the people who produce and wear the clothes. These synthetic dyes contribute to water pollution and can cause skin irritation, allergies, or worse chronic diseases. Therefore, when looking at alternatives, we often go back to ancient techniques that are often more natural & healthy. That’s how we came across food dyes that offer a natural, biodegradable, and skin-friendly alternative to dyeing our clothes. By harnessing the vibrant pigments from fruits, vegetables, and other plants, we ensure that our products are as kind to the planet as they are to your skin.
Each dye used in our collection comes from organic food sources that were about to be thrown away or from local farms. For this collection, we relied on ingredients we can easily found in our kitchen like:
We also experimented with a few unexpected sources, like cochineal, a dried insect that can be found on cactus plants and turmeric, which yields surprisingly beautiful tones of bright pink and yellow tones.
Natural dyeing is both a science and an art: it is a magical process. Every step—from preparing the fabrics to extracting the pigments—requires attention to detail and patience. Here’s a glimpse into the process we followed for this basics collection:
The result of this labour-intensive process is a collection that feels as good as it looks. Our food-dyed basics are soft, breathable, and have a unique feel. Each item, whether it’s a pair of intimate wear, a classic T-shirt, or a cosy pyjama, carries subtle variations in colour, making them one-of-a-kind.
Natural dyeing, while rewarding, is not without its challenges. Unlike synthetic dyes, which offer a uniform and predictable result, food dyes can vary depending on factors like the pH of the water, temperature, or the ripeness of the ingredients. This unpredictability is part of the beauty of natural dyeing, but it requires flexibility and creativity in the production process.
However, it is such a beautiful & magical process that is very rewarding. Not only do we create products that are environmentally friendly, but we also produce clothing that is safe and comfortable for even the most sensitive skin. Moreover, our customers appreciate the transparency and care that go into every piece, knowing that their clothes are free from harmful chemicals and made with respect for the planet.
Through our food-dyed basics collection, we aim to inspire a shift in the fashion industry toward natural, sustainable methods. By rethinking how clothing is made—from the fibres to the dyes—we believe fashion can be a force for good. Our journey with food dyes is just beginning, but we’re excited about what’s to come as we continue to explore new ways to merge sustainability and style. And we can’t wait for you to experience the magic of food-dyed clothing for yourself.
Website: shopinseparable.com
Founder: Julie Wojtkiewicz
Contact: [email protected]
Location: UK
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