Based in Switzerland, SCALES SwimSkins is a water sportswear brand blending sustainable production with technology for high performance. PLEB sat down with the SCALES founder, Claire-Anne Demole to talk all things Scales and find out more about her water sportswear journey.
SCALES SwimSkins is offering a fresh approach to water sportswear that combines sustainability, technology, and practical water sportswear fashion. Founded by Claire-Anne Demole, a Swiss-born lawyer turned entrepreneur, the brand undertook a soft launch in August 2024 with a mission to transform how we think about water sportswear. The debut collection, Black Eagle, not only caters to serious water sports enthusiasts but also fashion-forward individuals seeking both style and eco-conscious water sportswear choices.
SCALES SwimSkins is filling a significant gap in the water sportswear market. For Demole, the idea was born out of frustration shared by many: the lack of water sportswear that seamlessly blends style, performance, and sustainability. The brand’s pieces are designed to cater to everyone, from avid free divers to those who enjoy a more relaxed day at the beach, offering a refined collection that doesn’t compromise on environmental impact or fashion.
At the heart of SCALES’ ethos is a dedication to the planet. Each item in the Black Eagle collection is crafted with eco-friendly materials, including Japanese limestone-based neoprene and Yulex plant-based natural rubber. These fabrics are not only durable and high-performing but also reflect the brand’s commitment to reducing the environmental footprint typically associated with synthetic alternatives like petroleum-based neoprene. The result is an elegant line of swimwear that delivers on comfort and performance while supporting sustainability initiatives.
SCALES also goes beyond fashion to actively contribute to environmental causes, such as coral reef restoration through the Reef Rescue Network in the Bahamas. This partnership highlights the brand’s long-term vision of ocean conservation, encouraging consumers to take an active role in preserving marine ecosystems.
The Black Eagle collection, a series of hydrodynamic bodysuits, exemplifies the marriage of fashion and function. These water sportswear pieces are designed with performance-driven features that support a range of activities, whether you’re an experienced diver or simply enjoying a day at the beach.
SCALES SwimSkins is not just a fashion statement; it’s a call to action for sustainability in the water sports industry. With their innovative use of materials, eco-friendly production processes, and support for ocean conservation, the brand is poised to redefine how consumers think about water sportswear. By combining luxury fashion with environmental stewardship, Claire-Anne Demole has created a brand that doesn’t just look good but also does good.
As the world gears up for the August 2024 launch, SCALES promises to be a key player in the future of sustainable fashion and water sportswear. The brand’s commitment to style, technology, and environmental impact is sure to resonate with a global audience that is increasingly looking for ways to make conscious choices without compromising on quality or aesthetics.
Website: scales-swimskins.com
Founder: Claire-Anne Demole
PR Contact: chloe@emilyblairmedia.com
Instagram: @scalesswimskins
Location: Switzerland
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