1. What inspired you to start your beauty brand?
I didn’t start Posh Brats because I wanted to make some fluffy, feel-good, generic beauty line. I started this because I was sick of the overhyped, mass-produced rubbish out there. I wanted to bring something real, raw, and rooted in history. British history, to be specific. We’ve got centuries of ancient beauty formulas, wildcrafted botanicals, and secret methods that have been lost or forgotten. Posh Brats is all about taking those methods, distilling them into modern science, and giving people something authentic.
2. How does your brand define beauty, and how has that influenced your product development?
Beauty isn’t this fake, plastic thing the industry tries to shove down our throats. Beauty is real. It’s about authenticity, imperfection, and being unapologetically yourself. That’s what I’ve poured into every product—nothing fake, nothing manufactured from hype. Just pure, wildcrafted plants, British botanicals, and ancient formulas that are reimagined with modern science. We’re celebrating the power of nature, not chasing some fleeting trend.
3. Can you tell us about the story behind your most popular product?
Our Botanical Body Butters? Yeah, they’re a big deal, and I’m incredibly proud of them. I spent years perfecting these—blending wildcrafted herbs, distilled oils, and hydrolats. It’s not some formula made in a factory. Every jar is packed with decades of research, my hands in the dirt, and a deep respect for British botanicals. These butters aren’t just for your skin—they’re an experience. It’s pure luxury, and it’s steeped in history.
4. How do you approach inclusivity when developing shades and formulations?
Inclusivity to me isn’t just about slapping a “one-size-fits-all” label on something. It’s about making sure that everyone—regardless of skin type, tone, or texture—can use and feel confident with our products. I’ve spent years perfecting our formulations, ensuring they work for every skin. There’s no exclusion in my world. When you use our products, you’re embracing centuries of botanical wisdom and craftsmanship.
5. What role does sustainability play in your packaging and ingredient sourcing?
Sustainability isn’t an afterthought—it’s part of everything we do. We don’t cut corners with ingredients or packaging. I source 100% from British suppliers. Our hydrolats and oils? We distill them ourselves. We wildharvest, grow in our own gardens, and work with other organic British growers for our plants, so you can trust that what goes into the jar is as pure and sustainable as possible. Sustainability is non-negotiable. Period.
6. Have you made any decisions to avoid certain ingredients or processes?
We’re committed to using natural ingredients wherever possible, but let’s be clear—some things require modern science to ensure safety and effectiveness. For example, we use eco-friendly preservatives that are derived from natural sources but undergo processing for stability. It’s all about striking the right balance between natural purity and the highest standards of safety. We never compromise on quality, and we make sure every formula is safe and sustainable.
7. Can you share how you ensure the materials or production processes used in this project are cruelty-free, and why that aspect is important to you?
Cruelty-free isn’t a checkbox for me. It’s a principle. I work exclusively with suppliers who have the same values—no animal testing, no harm. Why? Because it’s the right thing to do. We’re working with nature, not exploiting it. We respect the earth, the plants, and the people. No one suffers for the beauty you put on your skin.
8. What are some challenges you’ve faced as a beauty brand in today’s market?
The biggest challenge? Standing out in a sea of fake promises and flashy packaging. The beauty industry is full of people who don’t care about what goes into their products, as long as it looks good on Instagram. But I’m not here for that. I’ve had to fight to keep this brand authentic, stay true to my roots, and educate people that real beauty isn’t something you can bottle up and mass-produce.
9. How do you stay innovative while remaining true to your brand values?
Innovation, for me, is about taking what’s already been done and improving it, not reinventing the wheel just to stay relevant. I’m constantly researching, experimenting, and blending ancient methods with modern science. I stay true to our British heritage while pushing the boundaries. It’s about being ahead of the curve but staying grounded in what’s real.
10. What do you believe sets your brand apart from others in the industry?
We’re not just another beauty brand trying to sell you some magic in a bottle. We’re about real ingredients, wildcrafted plants, and centuries of British botanical knowledge. Our products are the result of decades of research, not some formula whipped up in a lab to fit with some trend created by a marketing department. It’s raw. It’s unapologetic. It’s completely authentic. We’re about celebrating British flora and fauna while bringing it into the future.
11. How do you connect with your community or customers beyond just selling products?
Posh Brats isn’t just about the products—it’s about creating a movement. I’m here to spark a conversation about authenticity, sustainability, and the power of nature. I engage with my community on a personal level—whether through social media or in-store, it’s all about sharing that passion and building relationships. We’re not just a brand; we’re a family.
12. What upcoming launches or initiatives are you most excited about?
I’m always developing something new, but I’m particularly excited about a few projects we’ve been working on behind the scenes. Think limited editions made with even rarer, wilder ingredients. We’re pushing the envelope on sustainability and luxury. Stay tuned, because I’m not slowing down.
13. How do you see the future of beauty evolving in the next few years?
The future of beauty is all about getting back to realness. People are tired of fake, synthetic products. The market is moving toward sustainability, transparency, and using ingredients that have a history and a purpose. I see more and more brands turning to nature—and that’s where we shine. The future is real, and it’s rooted in the earth.
14. What kind of impact do you hope your brand will have on the industry or on individuals?
I want to leave a legacy. Posh Brats isn’t just about selling products; it’s about changing the way we think about self-care. I want people to look at their skincare routines and know that they’re using something that’s real, that’s made with respect for nature, and that’s rooted in history. I want to make people feel confident in their own skin and proud of what they’re putting on it.
15. How do you navigate beauty trends without compromising your identity?
I don’t follow trends—I make them. I’m not here to chase what everyone else is doing. I’m here to create something that feels real and lasts beyond the next viral moment. Trends come and go, but authenticity never goes out of style. I stick to what I know works: nature, history, and innovation.
16. Can you share a moment when you realised your brand was making a real difference?
There’s a moment, every time someone tells me how our products have changed their skin or their self-confidence. But there’s one that stands out—a customer wrote to me saying our body butter helped with their eczema after years of trying everything. That’s when I knew we weren’t just a beauty brand; we were a force for change.
Website: poshbrats.com
Founder: Brittany De Staedtler
Contact: [email protected]
Location: UK
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