Every brand is built on meaning. But in today’s world of constant noise, endless feeds, fast campaigns, and quick-turn marketing, meaning often gets lost. Businesses push out content without clarity, founders chase trends instead of vision, and teams struggle to answer the simplest question: why are we here?
That’s the problem. When your brand doesn’t have a clear meaning, the essence that shapes every story, design choice, and strategy, your message gets diluted. Customers feel it, too. If they can’t connect with the heart of your brand, they move on.
The solution is finding your Meaningcore. At PLEB, as part of our consulting branch, we’ve developed Meaningcore as a process to strip back the noise and uncover the true center of your brand, what it stands for, who it speaks to, and how it creates value. Think of it as a nine-point blueprint that turns scattered ideas into a strong foundation. It’s not coaching in the traditional sense. It’s not just design. It’s clarity, direction, and strategy woven together.
Here’s how it works: we start with a focused session, either in person, or online, to map out where you are and where you want to go.
Afterwards we look at our 9-Point Meaningcore Plan. Which acts as a base blueprint for brand/business clarity and direction:
Origin Story – the human grounding of your brand: why you started and where you’ve come from.
Core Meaning – your deeper why beyond making money.
Values in Action – how your values show up in decisions, products, and customer experience.
Audience Lens – who you’re really speaking to and what motivates them.
Cultural Relevance – where you intersect with wider culture, without chasing trends.
Voice + Storytelling – your language, tone, and narrative arcs.
Visual + Sensory Identity – how meaning translates into imagery, design, and sensory cues.
Strategy + Direction – how it all informs your campaigns and long-term positioning.
The North Star – a guiding mantra that anchors every decision.
This becomes your reference point for brand decisions, messaging, and growth. A one-month follow-up ensures you’re putting it into action, and if you’d like, quarterly alignment sessions keep everything on track.
The outcome? A brand that feels cohesive, confident, and clear. A business that knows its story and how to tell it. And a founder who can finally answer why are we here? With ease and conviction.
We work across disciplines, industries, and time zones – building brands, writing copy, and crafting identities that last because they start from the inside.
If you are stuck and not sure what to do next, manifesting, shadow work, finding your true purpose and slowly building towards that, is meaningful in itself.
Not sure where to get started?
Perhaps we can help.
We work with you to help you not only thrive and learn, but also find opportunities to grow, thrive, and find meaning.
Slowly and with meaning at it’s core.
If your brand is ready to find its meaningcore, let’s talk. Get in contact with us to start the process info@pleblit.com
