The two companies have signed a multi-year letter of intent to develop and scale sustainable textile solutions using Woodspin’s revolutionary wood-based fibres. This collaboration marks a significant step in PUMA’s efforts to reduce its environmental impact and further embed sustainability into its product offerings.

Pioneering Sustainable Sportswear

For PUMA, the partnership with Woodspin aligns perfectly with its Forever Better sustainability strategy. As one of the largest sportswear brands in the world, PUMA is committed to reducing its reliance on resource-intensive materials, and Woodspin’s fibres provide a scalable, eco-friendly alternative. Unlike synthetic fibres, which depend on fossil fuels, or conventional cotton, which requires excessive water and pesticides, Woodspin’s process utilises responsibly sourced wood to create biodegradable and renewable materials.

This collaboration will enable PUMA to incorporate Woodspin’s fibres into its future product lines, with the aim of reducing the carbon footprint of its apparel and reducing the release of microplastics, a growing concern in synthetic sportswear.

Scaling Innovation: A Shared Vision

Woodspin’s wood-based fibres offer the performance benefits required in high-quality sportswear—durability, breathability, and comfort—while addressing the pressing environmental challenges of the textile industry. Together, Woodspin and PUMA will focus on:

• Innovation at Scale
  Woodspin’s scalable production technology allows PUMA to explore wood-based materials at a commercial level, meeting growing consumer demand for sustainable products.
• Circular Design
  The biodegradability of Woodspin’s fibres aligns with PUMA’s broader goals of developing circular products that leave a minimal environmental impact at the end of their lifecycle.
• Collaboration for Change
  This partnership highlights how cross-industry collaboration can drive real change, pushing sustainability to the forefront of global textile manufacturing.
  
  

A Blueprint for the Future of Sportswear

As sustainability becomes a priority for both brands and consumers, partnerships like this set a blueprint for the future of the fashion and sportswear industries. PUMA’s ability to integrate Woodspin’s fibres into its collections demonstrates that performance and sustainability can coexist, providing athletes and consumers with products they can feel good about.

The Woodspin and PUMA partnership is more than a business deal—it’s a statement of intent. It underscores the growing role of wood-based materials in the global shift towards environmentally responsible design and production. With this collaboration, Woodspin solidifies its place as a leader in sustainable fibre innovation, while PUMA strengthens its position as a pioneer in eco-conscious sportswear.

As these two powerhouses join forces, the message is clear: the future of fashion lies in partnerships that prioritise the planet.

Read the Spinnova Press Release here.