Advertise With Us

Welcome to PLEB Mag, where we celebrate the art of living sustainably and creatively. Our readers are discerning professionals and passionate individuals who embrace a slower, more intentional way of life. They turn to us for inspiring content on sustainable fashion, ethical travel, thoughtful interiors, and the rich world of literature and the arts.

By partnering with PLEB Mag, you’ll connect with a vibrant and engaged audience in the EU and UK who value quality, craftsmanship, and creativity. Our readers are conscious consumers who seek out brands that align with their values—whether it’s supporting ethical fashion, exploring eco-friendly travel options, or discovering unique pieces that elevate their homes and lives.

Join us in making a meaningful impact. Advertise with PLEB Mag and reach an audience that’s not only interested but invested in what you have to offer.

PLEB Mag is an online-exclusive publication.

Demographic Insights

Age Range: Primarily 28-45 years old, with a significant segment in the 46-60 age range.
Gender: Predominantly female (65-75%).
Geographic Focus: Readers are mainly based in the EU and UK, particularly in the United Kingdom, Germany, France, the Netherlands, and the Nordic countries.
Income Level: Middle to upper-middle class, with a comfortable disposable income allowing them to make thoughtful, values-driven lifestyle choices.
Education: Highly educated, with many holding undergraduate and postgraduate degrees. Additionally, a substantial segment is self-taught professionals who have developed their skills through personal experience and creative passion.

Audience Insights

Values

Sustainability and Ethical Living: Our readers prioritize eco-friendly and ethically produced products and services. They are conscious consumers who align their purchases with their values.
Cultural Appreciation: They have a deep appreciation for literature, the arts, and the preservation of traditional crafts.
Quality over Quantity: PLEB Mag readers prefer high-quality, artisanal products that are built to last, valuing craftsmanship over mass production.

Interests

Literature and Arts: Engaged with literature and the arts, our audience enjoys book collecting, attending art exhibitions, and supporting independent creators.
Sustainable Living: They are committed to sustainable practices in all aspects of life, from fashion to home interiors.
Slow Living: They embrace a slower, more mindful pace of life, dedicating time to enriching activities like reading, crafting, and exploring nature.

Behavioral Insights

Content Consumption

Long-Form Content: Our audience prefers in-depth articles and essays that explore the intersection of sustainability, art, and literature.
Visual Aesthetics: They are drawn to visually rich content, including high-quality photography and illustrations.
Social Media Engagement: Active on platforms like Instagram and Pinterest, they follow sustainable brands, travel inspiration accounts, and art pages.

Purchase Behavior

Invest in Quality: They are willing to invest in high-quality, sustainable products and appreciate brands that reflect their values.
Support for Independent Creators: Regularly supporting independent artists and small businesses, they value uniqueness and craftsmanship.
Looking for high-quality literature: Always on the lookout for well-written books in a variety of genres.

Audience Profiles

Sustainable Fashion Persona

Profile: Stylish, eco-conscious shopper who prioritizes ethically made and sustainable clothing. Follows slow fashion brands and values transparency in the supply chain, often mixing second-hand and new ethical purchases.
Needs: Access to sustainable, stylish clothing brands, information on eco-friendly materials, ethical production processes, and guidance on how to build a fashionable, sustainable wardrobe.

The Art Collector

Profile: Affluent, sophisticated individual with a passion for collecting contemporary and classic art. Regularly attends auctions, exhibitions, and art fairs globally, with a strong focus on investment-grade pieces.
Needs: Access to exclusive art events, information on emerging artists, high-end art auctions, and galleries offering sustainable or socially impactful works.

The Mindful Practitioner

Profile: Health-conscious yoga instructor and wellness advocate, practices mindfulness in everyday life, and supports sustainable living and wellness products.
Needs: Sustainable activewear, organic beauty products, eco-friendly wellness retreats, and mindfulness-related experiences.

Eco-Luxury Traveler

Profile: Affluent, eco-conscious professional who seeks sustainable, luxurious travel experiences. Prefers eco-friendly accommodations, wellness retreats, and cultural immersion.
Needs: Exclusive, sustainable travel options, carbon-offset flights, luxury experiences that align with their environmental values.

The Eco-Home Enthusiast

Profile: Environmentally conscious homeowner and design enthusiast. Focused on sustainable architecture and eco-friendly home products.
Needs: Well-designed, high-quality eco-friendly home furnishings, energy-efficient solutions, and sustainable renovation ideas.

The Ethical Consumer

Profile: Trendy, eco-conscious shopper, focused on buying ethically produced clothing, beauty products, and home goods. Values transparency and sustainable practices.
Needs: Affordable, stylish sustainable fashion and products, transparency on sourcing and eco-friendly materials from brands.

The Thoughtful Patron

Profile: Wealthy art connoisseur and philanthropist, highly involved in the cultural scene, supports art that focuses on sustainability and social impact.
Needs: Opportunities to discover new, sustainable artists, exclusive access to art exhibitions and eco-conscious artistic expressions.

Mindful Professional

Profile: Busy professional seeking balance between work and personal life, with a strong focus on mental health and mindfulness practices. Interested in integrating wellness, meditation, and sustainable habits into daily routines to reduce stress and improve productivity.
Needs: Practical mindfulness tools, wellness retreats, sustainable lifestyle practices, and resources for incorporating meditation, yoga, and work-life balance strategies into a busy professional schedule.

Ad Formats & Pricing

At PLEB Mag, we offer a variety of advertising formats designed to help your brand engage with our discerning and values-driven audience. Whether you’re looking to build brand awareness, drive traffic, or connect with readers on a deeper level, our ad formats are crafted to fit seamlessly into the high-quality content and visually appealing design that our readers expect.

Early Advertiser Discounts

To celebrate our launch, we’re offering exclusive discounts to our first partners:

Early-Bird Discount: Secure any advertising package before the 1st October 2024 and receive a 15% discount.
Long-Term Partnership: Commit to a 3-month package and enjoy a 20% discount on the total price.

1. Banner Ads

Leaderboard (728×90 pixels): Placed prominently at the top of our pages, this horizontal banner ad is perfect for grabbing attention as soon as readers land on our site.
Medium Rectangle (300×250 pixels): A versatile ad size that fits naturally within our content, ensuring high visibility without disrupting the reader experience.
Skyscraper (160×600 pixels): This vertical banner ad appears alongside our articles and features, making it ideal for sustained exposure as readers scroll through the page.

Ad Positions and Pricing

Leaderboard (728×90 pixels)

UK & Ireland: £500 – £800 per week
EU & Scandinavia: €550 – €750 per week

Sidebar (300×250 pixels)

UK & Ireland: £350 – £600 per week
EU & Scandinavia: €350 – €550 per week

Mid-Article Banner

UK & Ireland: £400 – £700 per week
EU & Scandinavia: €400 – €650 per week

2. Sponsored Content

Sponsored Articles: Collaborate with our editorial team to create bespoke articles that align with your brand’s message while providing value to our readers. These articles are seamlessly integrated into our content flow, ensuring they reach an engaged audience.
Sponsored Series: Partner with PLEB Mag to create a themed content series that resonates with our audience. This format allows your brand to be associated with in-depth, multi-part content that covers topics of mutual interest.
Native Ads: Designed to match the look and feel of our editorial content, native ads blend seamlessly into our platform, offering a non-intrusive way to engage our audience.

Native Advertising (Sponsored Content)

Engage readers with content that seamlessly integrates your brand’s message.

Sponsored Article/Feature

UK & Ireland: £1,500 – £3,000 per article
EU & Scandinavia: €1,400 – €2,800 per article

Sponsored Section Sponsorship (e.g., Sustainable Fashion)

UK & Ireland: £1,200 – £2,500 per month
EU & Scandinavia: €1,200 – €2,300 per month

3. Newsletter Sponsorship

Dedicated Newsletter: Take over our newsletter with a dedicated edition featuring your brand. This format allows you to deliver a focused message directly to our subscribers, who are highly engaged with our content.
Newsletter Banner (600×200 pixels): Feature your brand in our regular newsletters with a banner ad placed in prime positions to ensure high visibility.

Newsletter Sponsorship

Directly reach our engaged subscribers through our curated newsletters.

Exclusive Newsletter Sponsorship

UK & Ireland: £400 – £700 per issue
EU & Scandinavia: €400 – €650 per issue

Section Sponsorship

UK & Ireland: £250 – £400 per issue
EU & Scandinavia: €250 – €400 per issue

4. Social Media Promotions

Sponsored Social Media Posts: Reach our followers with targeted posts on platforms like Instagram, Pinterest, and Twitter. These posts can feature your product or service in a way that aligns with our aesthetic and messaging.
Social Media Takeovers: For a more immersive experience, take over our social media channels for a day or during a special event. This format allows you to connect directly with our audience through curated content, stories, and posts.

Social Media Sponsored Posts

Leverage our growing social media platforms to amplify your brand.

Single Post

UK & Ireland: £200 – £500 per post
EU & Scandinavia: €200 – €500 per post

Campaign Package (3-5 posts)

UK & Ireland: £600 – £1,200
EU & Scandinavia: €600 – €1,100

5. Video Content

In-Article Video Ads: Integrate short video ads within our articles. This format is perfect for engaging readers with dynamic content while they consume our high-quality editorial pieces.
Branded Video Content: Collaborate with our team to create branded video content that tells your story in a compelling and visually engaging way, designed to resonate with our audience.

6. E-commerce Integration

Shoppable Content: Feature your products directly within our articles, allowing readers to shop seamlessly from our content. This format is ideal for brands looking to connect with consumers who appreciate curated, high-quality products. There is also the option to feature your products in our store in a partner capacity. Reach out to [email protected] to enquire about this option.

Themed or Seasonal Campaigns

Align your brand with specific themes or seasons for maximum impact.

Themed Campaign (1 month across all platforms)

UK & Ireland: £2,500 – £5,000
EU & Scandinavia: €2,500 – €5,000

7. Custom Packages

We understand that each brand has unique needs. Contact us at [email protected] to create a customised advertising package that aligns perfectly with your marketing objectives.

Why Advertise with Us?

Advertising with PLEB Mag offers a unique opportunity to connect with a dedicated and discerning audience deeply invested in sustainability, creativity, and conscious living. Our readers are not just consumers; they are active participants in a movement towards a more thoughtful and intentional way of life.

Your brand will resonate with an audience that prioritizes ethical values, seeks out quality over quantity, and supports independent creators. Whether you offer sustainable fashion, eco-friendly travel experiences, or artisanal home goods, PLEB Mag provides a platform to reach consumers who are genuinely interested and invested in what you offer.

Partnering with PLEB Mag means aligning your brand with a community that values intentionality and authenticity. Together, we can create impactful campaigns that not only reach your target market but also contribute to a broader narrative of sustainable and creative living.

How to Proceed

Contact Us: Reach out to our advertising team at [email protected]
Consultation: We’ll work with you to identify the best opportunities for your brand.

Note: All prices are subject to VAT where applicable. We are currently based in Copenhagen, Denmark, therefore VAT is only paid if your business is registered for VAT in Denmark.