We have been looking for eye masks that are more sustainable for a while now. Lucky for you we found a brand that produces a range of hydrogel face and eye masks that quite literally melt away in hot water after use. Eliminating the waste associated with traditional sheet masks. In an industry where 95% of cosmetic packaging is discarded, helloSKIN offers a refreshing—gorgeous—alternative.
HelloSKIN is committed to delivering premium-quality skincare at an accessible price point. With 30 pairs of their bestselling Hydrogel Eye Masks available for just $17 / £12, the brand proves that luxury and sustainability can go hand in hand.
Location: UK
Website: thehelloskinco.com
Built from a London living room, helloSKIN is part of a new wave of purpose-driven female-led businesses making meaningful strides toward environmental responsibility. Their story is one of innovation, resilience, and a commitment to making beauty better for both people and the planet.
Face Matters Skincare is an award-winning brand specialising in 100% natural and botanical skincare products. The UK-based company focuses on delivering effective results while maintaining a strong ethical stance. Their product range is formulated with plant-powered ingredients that are Soil Association approved—love that—ensuring the highest standards of natural skincare.
What sets Face Matters apart is their commitment to sustainability and simplicity. The brand uses recyclable glass packaging for their products, which are all cruelty-free and made in the UK using ethically sourced ingredients. Their amazing range of beauty products, includes the Face Food Serum and 24/7 Balm, providing professional-quality results in a more natural way. The company’s foundation is deeply personal, emerging from the founder’s journey through trauma, homelessness and loss, with a mission to restore both skin health and emotional wellbeing. This commitment to healing extends beyond their products, as Face Matters donates a portion of their sales to Refuge, a charity supporting women escaping domestic abuse.
Location: UK
Website: facemattersskincare.com
Cleanse (30 sec): Quick wash with Face Matters gentle cleanser
Treat (1 min): Apply their targeted serum for your specific concern
Hydrate & Protect (1 min): Finish with Face Matters moisturiser and SPF (if daytime)
Quick Massage (30 sec): Use fingertips to boost circulation and product absorption
We are slightly in love with the Be at One True Red Lipstick! Scratch that, all of the products featured here are to die for…
Be at One products cover all skin types, including sensitive skin. Their formulations are free from animal derivatives, which can be difficult for the body to absorb, allowing your skin to breathe freely. Many customers have reported experiencing no irritation after switching from conventional makeup to Be at One products, particularly highlighting their mascara. Who doesn’t want a mascara that keeps the dreaded itchy eyes from makeup use at bay?
Not only does it have products for sensitive skin, but the brand is also committed to ethical standards with 100% certified vegan products that are never tested on animals. Be at One contains zero animal derivatives, making their products both Kosher and Halal compliant. Not to mention leaves the cute little bunnies alone. Their formulations are designed to be non-pore blocking and easy to apply. Good when, dare we say it, the warmer months are on the way.
Location: UK
Website: be-at-one.com
Be at One is suitable for all skin types – without any animal derivatives, which the body can struggle to absorb, leaving your skin to breathe freely.
“Social media has convinced us that curly hair is complicated and difficult to manage, but it doesn’t have to be. Three products and your hands are all you need to bring out your natural pattern!” Gaia Tonanzi
CEO & Founder at Tootilab
Let’s face it. Curly hair has a reputation for being unruly, hard to brush and a nightmare to style. Tootilab aims to shake up the curly hair industry by providing curly-haired girls with alternatives to help them maintain their hair and create killer styles.
Tootilab was recently awarded B-Corp certification, letting you know that they value sustainability and the earth we walk on daily. Packaging doesn’t escape the environmental scrutiny either, with product bottles made from 100% Prevented Ocean Plastic. And the labels are made from upcycled bio-based byproducts. They also reduce waste by offering larger bottle sizes than standard salon products, allowing customers to replace them less frequently. The brand maintains ethical standards with Leaping Bunny – Cruelty Free International certification, ensuring no animal testing. Which, of course, we love.
Location: UK
Website: tootilab.com
Tootilabs mission is to take the effort out of curl care. Forget 10-step routines, complicated techniques and washdays that take hours to complete. Our products have been tested with professional stylists on all curl types, to make sure they provide instant results.
“Healthy skin and a healthy planet go hand in hand, when we honour the Earth, our skin glows with gratitude.”
Inês Abdalla, Founder & CEO at Inês Cosmetics
Looking for Queen-grade lashes? You will want to check out Inês Cosmetics. With names like Queen Lamès Mother Of Ifriques, you’ll be feeling like an Arabian queen in no time! Something we should all aspire to.
Inês Cosmetics takes lash-wear one step further, “by prioritising responsibly sourced botanicals and refusing to test on animals, we protect ecosystems and wildlife—and deliver purer, more effective formulations that our customers truly appreciate”.
With a focus on rigorous supplier vetting for ethically sourced ingredients, innovations in sustainable packaging like recycled glass and refillable prototypes, and brand values centred on transparency, empowerment, and compassion, Inês Cosmetics really are true Queens!
If you’re looking for a glow-up, Inês also offers a beauty consultancy, where you can book some time with her and her team.
Location: UK
Website: inescomsetics.co.uk
Sustainability and cruelty-free practices are not just trends; they’re the future of beauty. At Inês Cosmetics, we believe that ethical choices can lead to superior products—and a better glow-up!
Hair Syrup is a UK-made haircare brand that has gained viral popularity on TikTok for its natural ingredients and eco-conscious production methods. The brand has built a cult following through its specialised pre-wash oil treatments, which are formulated to enhance scalp health, promote hair growth, and increase shine using a carefully selected blend of cold-pressed oils. Their success stems from both their results-driven formulas and strong community-led approach.
Hair Syrup’s products are cruelty-free—the only way to be—and made with naturally derived, cold-pressed oils without silicones, sulphates, parabens, or synthetic fillers. The company manufactures in small batches within the UK to minimise waste and environmental impact, while packaging their products in recyclable PET bottles with low plastic use. If you’re looking for a local, made in Britain hair and beauty brand, Hair Syrup might just be what you’re looking for.
Location: UK
Website: hairsyrup.co.uk
Despite expanding their retail presence to major retailers including Boots, Just My Look, Beauty Bay, and Look Fantastic, Hair Syrup maintains its direct-to-consumer focus and commitment to responsible, conscious consumption.
“We believe every business can be a force for good, no matter the size – there’s always a way to reduce waste and make more earth-friendly choices.” Lucy Winrow, Co-Founder at Battle Green
Battle Green is an award-winning small business based in Eryri, North Wales, founded in 2018 with a mission to make sustainable living more accessible. Their PETA-certified vegan-friendly body care range features products such as natural dry shampoo, clay face masks, and natural deodorants. The best part? Battle Green maintains a strong commitment to sustainability by offering all their products in plastic-free, compostable, or refillable packaging.
Battle Green proudly supports Surfers Against Sewage, period poverty charity Flo Haven, and Freshfields Animal Rescue. Three causes that are close to our hearts.
Location: Wales
Website: battlegreen.co.uk
Brought to you by Battle Green
Mix 1 heaped tablespoon of used coffee grounds with 1 tablespoon of coconut oil to create a nourishing, exfoliating body scrub. Gently massage onto damp skin in circular motions, then rinse. Use once a week for smooth, glowing skin.
One for the men— and women. Euphoriq is this forward-thinking beauty and wellness brand started by Greg Ezekiel. What makes them different? They’re going all in on the whole-person approach that’s about looking and feeling good. Something that, in our opinion, is long overdue. Let’s face it—being healthy on the inside helps give you that natural glow up. You know it already.
Their whole vibe is about “From Within to The Surface,” because they get that real beauty starts from inside. Pretty smart, right? Their products don’t just make your skin look amazing—they’ve also printed affirmations right on the packaging to boost your mental health while you’re at it. So your morning skincare routine becomes this little moment of self-care and positive vibes. What a great way to start the day!
Location: UK
Website: euphoriquk.co.uk
Being active in day to day life Greg realised that it’s not what you put on your skin but also your diet. It was time to also go within, looking at the benefits of CBD focusing on awakening other senses, taking baths with essential oils and certain salts. To meditating and uplifting the self. He came up with the tagline ‘From Within To The Surface’.
Hairstory isn’t just another hair product brand—it’s a whole community of people who love healthy hair and care about our planet. They’re big on sustainability that’s not just about being green, but also about balance and creating stuff that lasts. Their motto? “Do more with less.” Rather than chasing growth for growth’s sake, they focus on taking care of their people and customers first. Mic drop.
These folks have been making some serious eco-moves—they’ve cut their carbon footprint by 59% since 2015 and pumped $500,000 into water conservation groups since 2016. Their game-changer product, New Wash, kicks traditional shampoo and conditioner to the curb, which means shorter showers, less water down the drain, and fewer bottles in your shower. Get this: 86% of what they sell comes in low-plastic refill pouches, they source 92% of ingredients locally, and make 90% of their stuff close to home.
Pretty impressive, right?
They’re definitely making waves in both the green scene and beauty world. And they’re not stopping there—they’re working on cutting carbon and plastic use even more while giving back through the 1% for the Planet program.
Location: USA
Website: hairstory.com
As the name suggests, this is the go-to for your healthiest hair yet, in just three steps. First, deeply cleanse and purify with Pre-Wash, the first detergent-free micellar cleanser with added pre-biotics, then wash with New Wash, Hairstory’s cult cleansing cream that cleans without stripping. Follow with Primer, a weightless detangling and protecting mist that will make light work of styling / air drying.
Snow Pixie Sugar Body Scrub. Snow Pixies Whipped Soap Shave Butter. With names like that you can’r help but start your day—or evening— with a spring in your step and a smile.
Scented Aromas started in Manchester back in 2018 when a mom and her daughter teamed up to create something special. They handcraft skincare and home fragrances that aim to make women feel amazing through gorgeous scents for both your body and your home.
What makes them stand out? They’re all about unique scents you won’t find everywhere else. Everything’s vegan and cruelty-free—no bunnies harmed in the making of these goodies! They try to keep things eco-friendly too, using recyclable packaging whenever they can. Since they make everything themselves in-house, they can be super picky about quality while offering you scents that you won’t find anywhere else. It’s that personal touch that comes from being a family business through and through.
Location: Manchester, UK
Website: scentedaromas.uk
Scented Aroma’s mission is to empower women through self-care rituals, enabling them to feel their best, whether they’re pampering their skin or enjoying the ambiance of a beautifully scented home.
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PLEB Group acknowledges Traditional Owners of Country throughout Australia and recognises the continuing connection to lands, waters and communities. We pay our respect to Aboriginal and Torres Strait Islander cultures; and to Elders past and present.
