The exclusive limited collaboration between Lee, the iconic American denim brand, and BLUE BLUE, the Japanese heritage denim label, is now available—celebrating 100 years of Lee’s Jelt Denim and the fusion of American workwear and Japanese textile craftsmanship.
Bringing together two denim pioneers, the limited collaboration reimagines archival Lee 91-B and 11-Z silhouettes with BLUE BLUE’s signature Japanese flow jacquard denim, blending durability, heritage, and artisanal design.
This special collaboration celebrates the 100th anniversary of Lee’s Jelt Denim, where tightly twisted yarn produces workwear fabric engineered to prevent snags, tears or rips – originally introduced in 1925. The collaboration brings a unique fusion of heritage and innovation, where Lee’s American legacy meets BLUE BLUE’s Japanese artisanal techniques.
Blue Blue (Seilin & Co) is a Tokyo-based denim and casual apparel brand known for its artisanal indigo dyeing, workwear-inspired designs, and commitment to Japanese craftsmanship. Blue Blue’s collections include a thoughtfully crafted range of jeans, jackets, shirts, and accessories that embrace timeless style and slow fashion. Founded in the 1980s by Gen Tarumi and rooted in a passion for indigo hues that age beautifully with time and wear, Blue Blue’s dedication to heritage techniques and Made in Japan craftsmanship continues to inspire denim enthusiasts worldwide.
Lee Jeans (Kontoor Brands) is an iconic American denim and casual apparel brand. Lee’s collections include a uniquely styled range of jeans, pants, shirts, shorts and jackets for men, women, and boys. Founded by H.D. Lee and backed by nearly 130 years of purposeful design and craftsmanship, Lee’s movement-inspired innovations, versatile styling and superior fit continue to inspire generations of brand loyalists.
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